Rosita Ojedo

Miss California Latina ‘83

 

The 80’s

The 90’s

The New Millennium

 

 

 

The idea to organize a pageant for Latin women in the U.S. on a national level developed simultaneously with the international Miss Latin America® Pageant, best known worldwide as MISS AMERICA LATINA®.

 

 

 

For the first time Latin women were to be showcased in a program that would recognize their personal attributes beyond their physical beauty and be awarded university scholarships as prizes. Although this was not a new concept in the United States, in the world of beauty pageants in Latin America it was unique.

 

 

For the Latin woman in the U.S., this program represented a chance to compete in a non-traditional pageant that would welcome their identification with their Hispanic ancestry and finally award them the opportunity to win on their own merits, without regard to their ethnicity.

 

Elvira Castro of Florida

and Cira Sanchez of Texas

Miami – 1983

 

 

The 80’s

1984      1987

1985      1988

1986      1989

 

 

1983

Nationally syndicated TV Show Host and

Pageant Emcee Rolando Barral conducts

onstage interview of Finalist Cira Sanchez

from Texas at the 1983 Miss Latin America

Pageant in Miami, Florida.

In 1983 the states with major Hispanic populations were extended the opportunity to select their own candidates to the Miss Latin America Pageant, in recognition of the more than twenty million Hispanics calculated then to be residing in the U.S. (Now it is more than forty-five million.)

 

 

Preliminary pageants were held and the first five state delegates from Arizona, California, Florida, Nevada and Texas traveled to the Miss Latin America Pageant in Miami, Florida, official founding site of this unique international scholarship pageant system, to compete alongside delegates from eleven Latin American countries. Remarkably, four of them placed among the ten Semifinalists that year.

 

 

 

 

 

 

 

 

 

 

 

1984

                                    

 

 

 

 

Return to Top

The quality of these young women was comparable to that of the national delegates vying for the international crown and for three years while this project was developing, state directors sent their delegates to the Miss Latin America Pageant in Miami, where they consistently achieved high standings in the competition.

 

 

Texas sent Cuban-born Cira Sanchez from El Paso in 1983 and she was chosen Second Runner-Up. Also from Cuba was the 1984 Florida representative Yolanda Fernandez of Clearwater, who won First Runner-Up honors from among a total of 29 state and national contestants.

 

First Runner-Up Yolanda

Fernandez of Florida

with Miss Latin America 1984

winner Mirla Ochoa of

Venezuela and Mayor John

Sherman of Bal Harbour

(Miami) Florida.

Venezuelan superstar Jose

Luis Rodriguez “El Puma”

with Semifinalist Elvira

Castro of Florida at a

cocktail in Miami honoring

Miss Latin America 1983.

 

 

1985

Repeating the honor for Florida the following year was Sylvia Hernandez, originally from Uruguay. Arizona’s Lourdes Guevara from Tucson, of Mexican descent, was also chosen one of the five finalists at the 1985 Miss Latin America Pageant in Miami.

 

Florida’s Sylvia Hernandez with

guest singer Braulio and Miss Latin

America 1984 Mirla Ochoa in Miami at

the 1985 Miss Latin America Pageant.

As Pageant Show Host,

Venezuelan TV soaps

star Carlos Olivier

interviews Florida’s Sylvia

Hernandez (center) and

Victoria Mauriz of the

Dominican Republic before

they are chosen First

Runner-Up and Miss Latin

America 1985,

respectively, at the

Guzman Center for the

Performing Arts in Miami.

 

 

1986
 

 

 

 

 

 

 

 

 

 

 

 

 

 

 

Return to Top

Sandra Luz Cedillos

of El Paso, Texas is first national winner.

When the Miss Latin America Pageant is invited to Costa Rica in 1986, the U.S. state delegates also travel to the Central American site. For the first time they participate in their own separate competition in San Jose to select the one U.S. Hispanic national representative to the International Pageant. This marked the official separation of the state delegates from the international competition into their own National Pageant to select “Miss Latina USA” each year.

 

 

 

Mexican singer Jose Roberto

hosts the first Miss Latina USA

Pageant in 1986 in Costa Rica

and interviews Marlene

Perez of Florida onstage

before she was chosen

First Runner-Up that year.

 

 

1987

The Costa Rican experience is enjoyed once again in Santa Cruz, Bolivia, site of the second National Pageant for U.S. Hispanic women along with the 1987 Miss Latin America Event.  Also televised live nationally, the results are nevertheless carried over for announcement during the International Finals telecast. To the delight and pride of the host country, the winner had been born in Cochabamba, Bolivia of a Bolivian mother and Yugoslavian father.

Titleholder Sdenka Dobronic (left) joins a group photo with singer Chayanne at the Miss Latin America Pageant in Bolivia.

 

Bolivian television interviews

Miss Latina USA 1987

Sdenka Dobronic of

Washington, D.C.

 

 

 

                                     

1989

 

 

 

Mexico gives a grand welcome to the 1989 Miss Latina USA Pageant as part of the Miss Latin America Event. (Due to Mexico’s Presidential Inauguration in 1988, that year’s Event ended up being postponed a few months into early 1989.)

 

The competition is televised live from the Port of Guaymas and again no results are announced. The First Lady of the State of Sonora, assisted by the First Lady of the capital City of Hermosillo, crowned the winner during the spectacular international telecast of the Miss Latin America 1989 Pageant—becoming the last time that the coronation of Miss Latina USA would be held over to the International Finals as had been occurring since Costa Rica.

Miss Latina USA 1989 Hany

Valdes and Latin film and TV

idol Andres Garcia at the Miss

Florida Latina 1990 Pageant.

 

 

Hany Valdes and

Hollywood film star

Edward James Olmos

as guests at the 1989

Miami Grand Prix.

 

 

Hany Valdes and Miss

Latin America 1989

Suzanne Hannaux with

newly crowned Miss

Florida Latina 1989

winner Sandra Peebles.

 

 

Miss Latina USA 1989 Hany Valdes

presenting goodwill gift to the Mayor of

Guatemala City Alvaro Arzu.

 

 

 

 

Return to Top

 

 

More history

©2005-2007 Organizacion Miss America Latina, Inc. All rights reserved.